![]() Search engines say there is no direct SEO benefit from the meta description – they don’t use it in their ranking algorithm. In other words, meta descriptions are there to generate click-throughs from search engines. Its purpose is simple: it needs to get someone searching with a search term on Google to click your link. In Google’s search results, this is where it can be displayed:Ī meta description from as seen in the search resultsĪnd this is what it looks like in the HTML code of the page: It brings you an opportunity to convince search engine users that your page will offer what they are looking for. If you’re lucky, Google will show it beneath your page’s title in the search results. In it, you can describe what your page is about. The meta description is an HTML tag you can set for a post or page of your website. ![]() Read about how that check works, and how to write a concise meta description. Yoast SEO also checks the length of your meta description.
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